This thesis ' final product is a social media strategy for the company Island Bookings, an online booking platform, giving them advice on how to increase their conversions through these platforms up to 5%. 

This advisory report has been written for the project Flavours of Málaga, which is aimed at women that live in the neighbourhoods of Málaga to improve their socio-economic position with the help of gastronomic heritage tourism. The second phase (Flavours of Málaga II) has recently started and focusses …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

This study book contains a framework for developing a distinctive brand positioning.

On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research …

Vietnam, a country with great opportunities in the alcohol industry, especially in the wine sector, is developing; and Vietnamese attitudes are changing. The industry has the possibility of participating in social development now and in the future. However, the wine industry has some issues and firstly …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

MANIFESTO If you have legs so white as milk, or only have one leg… If you get red cheeks during the most inconvenient times… If you listen to punk during your daily yoga exercises… If you sound like a horse when someone makes you laugh… If you wear multiple layers of clothing, even in summer… If you …