Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should …

Communication problems are acknowledged as hazardous eventualities affecting operations negatively. However, a few systematic attempts have been made to understand the pattern of communication issues and their contribution to safety events. In this paper, we present the AVAC-COM communication model and …

Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Purpose: There is lack of knowledge, evidence, and guidelines for rehabilitation interventions for persons with neuralgic amyotrophy (NA) or brachial plexus pathology. A first pilot study, evaluating the effect of an integrated rehabilitation programme, showed improvements in activity and participation …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

As shown by Fuglesang’s work, some sparks on specific aspects of visual communication and media design were present in the 1980s and 1990s. Notwithstanding these insights, the field of international development for a long time continued to focus on the semiotic point of view, analysing and decoding the …

Background: Victimization among children is associated with adverse effects on their physical and psychological health. Many health complaints follow as a result of bullying and anxiety and depression also precede bullying. The Dutch school-wide antibullying program ‘Prima’ was developed based on techniques …

Energy transition is key to achieving a sustainable future. However, in this transition, an often neglected pillar is raising awareness and educating individuals on the benefits, complexities, and urgency of renewable energy supply and energy efficiency. This paper exemplifies an educational practice …

Blog over media, communicatie en de vrijheid van meningsuiting. Maar dr. Elving bespreekt ook de keerzijde; de boodschappen uit onze TV, internet of krant vertellen misschien niet altijd de waarheid.

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …