This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Hoewel er veel aandacht is voor klachten die klanten online delen, zijn de meeste berichten over bedrijven die consumenten op sociale netwerksites plaatsen juist positief.

Deze twee ontwikkelingen hebben tot gevolg dat Vitalis wil weten of zij bekend is onder haar doelgroep. Met andere woorden: weet de doelgroep Vitalis te vinden?

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

Onderzoek naar online communicatiestrategie voor het merk ariadne at Home met haar fans. Het onderzoek toont aan dat de doelgroep sterk betrokken is bij het merk, merkbinding is hoger dan gemiddeld en positieve word of mouth is voor ariadne at Home het sterkste online communicatiemiddel.

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The Lotseninsel is a small peninsula situated in the transition area of the Baltic Sea and the Schlei in Northern Germany. The mouth of the Schlei is an ecological important area and is thus protected under several conservation laws. The position of the Lotseninsel amid and surrounded by this ecological …

Hoe kunnen merken positieve word of mouth via internet stimuleren met behulp van online paid en owned media?