Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practitioners’ and consumers’ creativity assessments. The purpose of this study is to evaluate the creativity assessments …

Summary: Xpaths is a collection of algorithms that allow for the prediction of compound-induced molecular mechanisms of action by integrating phenotypic endpoints of different species; and proposes follow-up tests for model organisms to validate these pathway predictions. The Xpaths algorithms are applied …

Dit document geeft een overzicht van de bevindingen over het Factory-as-a service concept. Gedurende het SMITZH project heeft het lectoraat Smart Sustainable Manufacturing gezocht naar antwoorden op een aantal vragen: Welke initiatieven bestaan er, waar ondernemers elkaar helpen via het beschikbaar …

De probleemstelling waarop dit onderzoek gebaseerd is komt voort uit de stijgende vraag naar consumentenproducten, die van nature kleiner verpakt zijn dan foodserviceproducten. De inpakafdeling van McCain Lewedorp verpakt, bij het produceren van deze consumentenproducten, niet snel genoeg om de capaciteit …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

Dit stappenplan helpt docententeams om stapsgewijs en evidence-informed te verbeteren. Het vormgeven van je onderwijs volgens de principes van blended learning heeft vele voordelen voor zowel student als docent. Dit vraagt echter om een grondig herontwerp van jouw onderwijs. Omdat er soms op korte termijn …

This roadmap helps teacher teams to improve their education step-by-step in an evidence-informed manner. Shaping your education using the principles of blended learning has many advantages for both students and teachers. However, this requires a thorough, long-term redesign of courses. Partly due to …

BACKGROUND: Patients with knee osteoarthritis can adapt their gait to unload the most painful knee joint in order to try to reduce pain and improve physical function. However, these gait adaptations can cause higher loads on the contralateral joints. The aim of the study was to investigate the interlimb …

PURPOSE: To compare the responses in knee joint muscle activation patterns to different perturbations during gait in healthy subjects. SCOPE: Nine healthy participants were subjected to perturbed walking on a split-belt treadmill. Four perturbation types were applied, each at five intensities. The activations …