Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

The content of most journalism courses at journalism schools has been affected by the fast digital and interactive developments in the field. The changing digital organization of information and sources necessitates constant changes in news-gathering and research techniques and affects education in research …

The term crowdsourcing was introduced by Jeff Howe (2006). It is the act of a company or organisation to take a function once performed by employees and outsourcing it to an undefined, and usually large, network of people in the form of an open call. As communication tools to organize work have become …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

In this article I will discuss theories on students’ success in higher education and the need for adjustments of these theories in the contemporary, information and media saturated world. The integration theory on student retention, founded by Tinto and further developed by him and many others, lies …

There are many Cameroonian graduates in the Netherlands who have acquired great competencies in different professional fields but have decided to stay and work abroad. Some that were interviewed during field work said there are no jobs in Cameroon, so they prefer to live abroad where graduates have more …

Kooyman Eigen Huis is a real-estate agency that is active in Drechtsteden. It was founded by the two brothers Teun en Henk Kooyman in 1976. The business has been thriving since then. However, the realestate climate has changed and a new strategy needs to be formulated. The company strives to innovate …

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …