This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

In this research, which is part of my PhD research into the influence of the use of social media in higher education, I have lessened the amount of variables, from Tinto’s integration theory. By including only the best-proven predictive variables, based on previous studies, I avoid the capitalization …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This report describes the results of the interviews that were held with professionals, policy makers, and researchers (working in the field of sexuality and/or residential and foster care) in three countries in order to answer the following question: ‘Which competencies (i.e. knowledge, skills, and attitude) …

The growing demand for affordable and sustainable houses combined with the large existing real estate stock and Europe 's sustainability objectives makes it likely that renovation is a fixed part of the real estate strategy of housing corporations. The apparent postponement of the strategic decision …

This bachelor thesis deals with the quality characteristics of daycare schools using the example of the Bodelschwinghschule Münster. The work at daycare schools is put to the test as a result of changes in society over the years. Possible influences on the quality of work at daycare schools are family …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

In Nederland adviseert de overheid de moeders om zes maanden of langer borstvoeding te geven. Echter, slechts 51% van de Nederlandse moeders geeft nog borstvoeding met zes maanden en veel vrouwen houden dit niet zolang vol als ze van plan waren geweest. In dit onderzoek wordt onderzocht hoe een bestaande …

Background: In the Netherlands the government advises mothers to breastfeed for six months or longer. However, only 51% of Dutch mothers still breastfeed at six months and many women do not maintain the practice for as long as they intended. This study examines how an existing intervention, the Breastfeeding …