In this chapter we present a study on the development of CSR Communication in social media of top European companies from 2012 to 2020

Iris van Gulik Paardendierenarts is een eenmanszaak dat paardeneigenaren helpt om de gezondheidskennis over paarden te vergroten. Hierdoor zal de gezondheid en het welzijn van het paard verbeterd worden. Naast dat het bedrijf door meer dan 13.500 mensen gevolgd wordt op social media, verkoopt het bedrijf …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

ABSTRACT Purpose: This short paper describes the dashboard design process for online hate speech monitoring for multiple languages and platforms. Methodology/approach: A case study approach was adopted in which the authors followed a research & development project for a multilingual and multiplatform …

In recent years, in the context of sustained criticism and general fatigue that surrounds largescale corporate social media platforms,1 the desire to build alternatives has grown stronger. This has manifested through the emergence of a wide range of projects, driven by various motives. These projects …

Das Thema der vorliegenden Bachelorarbeit lautet „Social Media Marketing im Pferdesektor“, sodass im Rahmen dieser wissenschaftlichen Untersuchung das Ziel verfolgt wurde, Unternehmen, welche in der Pferdebranche gefestigt sind, mehr Einsicht in die spezifischen Anforderungen der sozialen Netzwerke, …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Reitsport & Social Media – Welchen Einfluss haben soziale Medien auf die Meinung über den Reitsport?“. Absicht dieser Arbeit ist die Analyse des Einflussvermögens von sozialen Medien auf das Bild des Reitsports. Mit den Ergebnissen können Stakeholder des Reitsports eine Strategie für die Präsentation …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …