This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

Chapter 39 in Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they …

This paper deals with Rural Tourism in Twente. A comparison is made between Twente and several other regions in The Netherlands. Economic results like Employment and the development in Tourism over the last few years is taken into the comparison. It becomes clear that Twente is a region with a well-developed …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

In dit rapport wordt aandacht besteed aan de vraagstelling en de aanpak van het project (hoofdstuk 1). In hoofdstuk 2 worden de verwachte ontwikkelingen op het gebied van internationaal toerisme besproken. Vervolgens wordt in hoofdstuk 3 een analyse gepresenteerd van het kusttoerisme in andere Noordzeelanden …

This paper examines how enterprises may decide to bring about effective network collaboration even though present mediation forms have proven inadequate. One of the main problems of these enterprises is that they lack a clear picture of the potential future ‘‘modular business’’. The Dutch hospitality …

Indonesia began tourism marketing in 1991. The first program was called Visit Indonesia Decade and ran until the year 2000. Then, for eight years, Indonesia did not have a tourism marketing program. In 2008, Indonesia re-started the tourism marketing program as Visit Indonesia 2008 - 100 years of national …