‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

Health care continues to be one of the critical sectors in Mozambique, where despite combined efforts of the International Development cooperation, and the central government the situation for large parts of the population still continues to be very vulnerable. In many parts of the country access to …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

A “cluster 3 school” is an institution focused on children with psychical disabilities, mental disabilities or chronic diseases. Within this institution there is a lot of attention for all the care these children need. There are, for example, nurses, physical therapists and doctors. However, psychomotor …

This paper, presented at the Persuasive Conference 2014 (21-23 May, Padua, Italy) describes an experiment in which the particpants daily received a SMS message. De SMS message was meant was meant to trigger participants on safety awareness, cleaning behaviour, and quick and instant tasks. The experiment …

This paper describes a demo for the Persuasive Conference 2014 (21-23 May, Padua, Italy) which shows the result of a design project in the edutainment field. The tries to raise safety awareness among construction site workers. The purpose of the demo is to raise safety awareness amongst construction …

A survey conducted in 2012 among publicly financed higher education institutions in the Netherlands revealed a growing awareness of the strategic relevance of Open Educational Resources (OER) and Open Education. However, hardly any policy or strategy related to OER and Open Education had been formulated …