This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

More than ten years ago, the European Union established the EU Counter Terrorism Strategy. The aim of the strategy was to ‘’combat terrorism globally while respecting human rights, and make Europe safer, allowing its citizens to live in an area of freedom, security and justice’’ (Council of the European …

Triggered by recent flood catastrophes and increasing concerns about climate change, scientists as well as policy-makers increasingly call for making long-term water policies to enable a transformation towards flood resilience. A key question is how to make these long-term policies adaptive so that they …

An increasing amount of cities are trying to increase civic engagement by using digital tools and platforms which gather data in a variety of ways on relevant topics within the city. Tools and platforms that focus on handling easy to fix issues on a local scale such as broken streetlights have been successfully …

Smart city-policy makers and technology vendors are increasingly stating they want to bring about citizen-centered smart cities. Yet, it often remains unclear what exactly that means, and how citizens are envisaged as actors in smart cities. This article wants to contribute to this discussion by exploring …

Background In 2015, Amsterdam became part of the WHO Age Friendly City community, thereby accepting the responsibility to work towards a more age friendly Amsterdam. To study senior citizens’ needs and wishes concerning the age friendliness of their neighbourhood, the municipality asked the Amsterdam …

Personal data is increasingly used by cities to track the behavior of their inhabitants. While the data is often used to mainly provide information to the authorities, it can also be harnessed for providing information to the citizens in real-time. In an on-going research project on increasing the awareness …

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

Post-structuralist theory has frequently been discarded because of its theoretical character, extremely pluralist approach and lack of problem-solving attitude (Edkins, 1999 ; Campbell, 2013 ; Harcourt, 2007). Indeed, the main claim of post-structuralism is that reality is a socially-constructed artefact which …