Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Electromagnetic Articulography (EMA) is a technology created over two decades ago. EMA enables to acquire spatiotemporal data from sensors placed on the tongue in order to obtain information about the positioning of the tongue, its shape and dynamics during vocalizations of various sounds of human speech. …

In this chapter, Troxler and Van Woensel will try to identify the possible socio-technical changes that 3D printing effectuates and their larger consequences on businesses, the economy and society at large. To this end, they first track the emergence of three-dimensional printing technology. They draw …

IT as driver for new business models.Presentatie 'IT as driver for new Business Models' tijdens Next Generation Business Models, oktober 2015, Groningen.

The Hanze University of Applied Science can combine its expertise in the field of ICT with knowledge of communication and knowledge game design and user experience to contribute to the effective communication on ehealth applications by researching communication patterns and developing communication means …

The complexity of Information Technology (IT) is increasing; so are customer expectations. Consequently it is not easy for especially small and medium enterprises (SMEs) to keep track of all IT-developments, let alone leverage them in business operations with the aim to satisfy increasingly demanding …

Presentation on the basics of big data technology and some application examples. Presented at the Berlin School of Economics and Law, Berlin, April 14, 2015.

This report uses experience gained during the EU Interreg IVB project ITRACT and shares transnational learning on how to deploy IT-based solutions as part of Smart Specialisation Strategies, for example, while creating answers to societal challenges. ITRACT concentrates on rural areas, where the availability …