This study book contains a framework for developing a distinctive brand positioning.

Presentatie bij COGAS in Almelo

Background: Patient Reported Experience Measures are promoted to be used as an integrated measurement approach in which outcomes are used to improve individual care (micro level), organisational quality (meso level) and external justification (macro level). However, a deeper understanding of implementation …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

MANIFESTO If you have legs so white as milk, or only have one leg… If you get red cheeks during the most inconvenient times… If you listen to punk during your daily yoga exercises… If you sound like a horse when someone makes you laugh… If you wear multiple layers of clothing, even in summer… If you …

QUOTE “‘Resculpted by Peter Do’ is about seeing masculinity from different angles. Unlike a flat painting, a sculpture from its volumetric nature and relation to space could never be limited to a single point of view. Rather than seeing masculinity from a single-point perspective, ‘Resculpted’ places …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

Sustainability has become an important blueprint to achieve a better future for all, and as part of this process, nations are called to accelerate an energy transition towards clean energy solutions. However, an often-neglected pillar is educating individuals on the benefits and challenges of energy …

Over the past few decades the damage being done to global ecosystems by established development trajectories has become increasingly evident. In many sectors and regions sustainability transitions are gathering pace as new technologies, business models and social practices begin to transform existing …