SAMENVATTING Dit rapport biedt een onderzoek naar en advies over de optimale positionering en marketingcommunicatiestrategie voor OpenBook.Works. OpenBook.Works adviseert en coacht het management van andere organisaties en is hiermee werkzaam in de branche management consulting. De organisatie levert …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …

BackgroundWorldwide healthcare systems insist a patient centred, integrated, approach, which improves clinical outcomes, quality of life, patient satisfaction, effectiveness, and efficiency. In the Netherlands, Integrated care (IC) centres arise, but literature does not attend Facility Managements (FM) …

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

eVision Industry Software develops applications for companies in the oil and gas industry that are used for the creation of permits-to-work, improvement of site safety, and control and analysis of health and environment issues. The business has grown fourfold over the last two years, due to global contract …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …