Growing the South China Tigers in Hong Kong
Pratt, Robert Tobias (Student); Madokwenyu, Pachena; Powell, Claire
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
Brand Positioning
Kostelijk, Erik (Amsib (Cedis)); Alsem, Karel Jan
Making animal welfare matter: Positioning animal welfare as personally relevant
Lenka van Riemsdijk (Lid Lectoraat)
Managing innovative suppliers
Staal, Anne; Tookey, John; Seadon, Jeff; Mobach, Mark P.
Implementing effective influencer marketing
Rowan van den Bosch (Student); Joeri Hoek (Begeleider); C. van der Wel (Begeleider); Frank Peeters (Begeleider)
kniTravel Motivations Of Austrians To Visit Prague In The Spring of 2019
Daniela Petr; Jason Kobelski Olszewski
Modellen voor marketing-insights
A. Cox (Lid Lectoraat); Erik de Kort; Norbert Scholl
De Reis door het Rijk van Koning Klant.
Pol, Harald (Marketing En Ondernemen)