A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.

Guest lecture for International Marketing Management students about the what, why and how of sustainable development and the circular economy.

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

Anthropocentrism is the belief that value is human-centered and that all other beings are means to human ends. The Oxford English Dictionary defines anthropocentrism as “regarding humankind as the central or most important element of existence”. Anthropocentrism focuses on humanistic values as opposed …

The European market represents, for Moringa Orchard created by Mr Siamak Tagari in the East of The Gambia, an exceptional opportunity to reach more consumers. In anticipation, MO is currently expanding its production with a view to selling more in France, Germany, the Netherlands and the United Kingdom …

The following research justification report indicates how to organically increase the number of visitors on the Slovak website at YourSurprise via the optimization of the relevance pillar of SEO – Title Tags, Meta Descriptions and Content. Five information gaps were identified as basis for the research: (1) …

The following research justification shows an overview of the strategic approaches of Europe Language Jobs towards all of their European markets, and in particular the Dutch market. These approaches have been measured by assessing the multilingual market, communication tools, communication strategies …

To summarise, a well-thought-out change strategy, emotionally involved people who believe in the soft side of change, leaders with an entrepreneurial mindset putting people first, an ambidextrous approach with a separate “entrepreneurial” business unit and, aligning the corporate strategy with the business …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …