This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Talking about money can be difficult; designing with it, harder still. Though design is increasingly ‘value-centred’, this theme-track proposes the need for critical attention to how we actually represent, transact and exchange what we value. In this editorial, we offer some background to the topic, …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

GeoExperience GeoFort wants a new, intuitive and vandal safe VR experience to gain further attention from families and schools. Inspired by the online game “GeoGuessr”, the requested game has quiz elements to teach the player about floods in the Netherlands, while letting the player explore different …

The purpose of this thesis is to find a solution to the absence of a story and the lack of cohesion in the Spider Tanks game. A narrative has been created to build the world of the game in order to ensure consistent design decisions, which in turn leads to visual consistency. The product uses embedded …

This project 's objective was to create a hyperreality experience of the tropical storm that hit Borculo in 1925. Previous teams have demonstrated the technical feasibility of this project, but the required level of graphic quality has not yet been attained. To address these problems, research has …

Educators in professional higher education experience difficulties addressing students’ self-awareness in their courses. The topic is often dismissed by students as ‘vague’ or ‘irrelevant’. This is detrimental for learning since knowing who you are and who you want to be is crucial: it guides behaviour …

Background Encouraging healthy eating behavior and increasing physical activity can improve health, vitality, and quality of life. Individuals and health professionals have specific needs and wishes. Creative technology allows personalization of blended lifestyle programs that support behavior change …

This interactive virtual museum provides insights into LGBTIQ+ issues by presenting the history and utilization of pride flags and different legal situations worldwide and by pointing out the meaning of identity markers and their interconnectedness. This is complemented with an intimate engagement through …