Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

The energy transition requires the transformation of communities and neighbourhoods. It will have huge ramifications throughout society. Many cities, towns and villages have put together ambitious visions about how to achieve e.g. energy neutrality, zero-emission or zero-impact. What is happening at …

In the Netherlands, and in many other countries, teacher policy and teacher education are strongly focused on ensuring that teachers meet certain minimum standards. As all student teachers need to meet these standards, teacher education programmes might put the main emphasis on the ‘average’ student …

If I would randomly pick a young guy walking on the street and give him €50 euros and tell him to donate it to the charity organization of his choice, where will that money end up? Probably in the hands of the organization he has the "strongest and most meaningful relationship with - the one he trusts …

Until 2012 Fontys OSO used a triangle as a conceptual framework to visualize the key concepts in the programme. Recently this was transformed into a visual model: the triade. The essentials of this triade are the central position of the student as a professional, a collaborative approach of knowledge …

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as …

In the ambitions to upgrade the teaching profession, much attention is given to Master’s courses for teachers. As such Master’s courses ask for considerable investment in time and money, the question can be raised to what extent the upgrading of teachers to the Master’s level will lead to improvement …

E-learning, het leren van een digitale omgeving. Door snelle ontwikkelingen gaan de trends binnen e-learning enorm snel. Om een langdurig trainingsprogramma te ontwikkelen is er een tijdspanne uitgewerkt om een goede strategie neer te zetten.

Since 2001, Dutch Universities of Applied Sciences are expanding their core business teaching with research. Lecturers have to engage in novel researcher roles while maintaining their performance in teacher roles. First, we present a framework that acknowledges the intricacies of this double role transition. …

At the end of the 1920s the International Review i10 was published in the Netherlands. This avant-garde magazine was characterized by the search for radical innovation in art and society. The editors of i10 created an international platform where several European avant-garde movements could exchange …