World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business …

Purpose – Driven by the rapidly accelerating pace of technology-enabled developments within human resource management (HRM), human resource (HR) analytics is infiltrating the research and business agenda. As one of the first in its field, the purpose of this paper is to explore what the future of HR …

In the last decades, citizen initiatives have become more important for neighbourhood development. This applies as well to sustaining urban green and the (temporary) development of urban food gardening and small parks. Development through citizen initiatives is not a straight-forward task for planners …

Decisions are used by organizations to manage and execute their coordinated, value-adding decision-making and are thereby among an organization’s most important assets. To be able to manage deci-sions and underlying business rules, Decision Management (DM) and Business Rules Management (BRM) are increasingly …

At the moment the HZ does not measure their carbon dioxide (CO2) footprint. John Dane, who is a member of the board of directors has done a pledge during the climate change awareness week, which was organized in December by the HZ students to raise awareness about climate change and the need for sustainability …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

An extended SERVQUAL instrument is developed, validated and used to measure perceived service quality delivered to students by business schools in an emerging market economy. A longitudinal survey is conducted with selected students in their final year of study from two business schools in an emerging …

Purpose: Using the global financial crisis as a critical event and based on institutional theory and stakeholder theory, this paper aims to explore the relationship between corporate governance and corporate social responsibility (CSR). The question is how stakeholders can influence corporate responses …

All over the world entrepreneurs drive changes. They develop new products and services, inspire others and take decisions that result in growth of their businesses. But the world around entrepreneurs is changing and so are entrepreneurs. Life-long selfemployment or permanent wage employment are of …

Corporate social responsibility, particularly in the field of the apparel industry, is subject to lots of discussion. Several tragedies have led to a growing concern with regard to the impact of the fashion industry on the environment. The apparel industry needs to find a balance between taking responsibility …