Van Excel sheet tot CRM-systeem
Schouten, A. (Student); Wolde, H. van der
A quinquennium mapping literature review on big data analytics in tourism and hospitality
Nikos Misirlis; Dirk van der Steenhoven
De heilige graal in marketing: Associaties van consumenten
Harald Pol (Lid Lectoraat)
Optimization of pre-production processes
Wassim Korichi (Student); Lauren Deckers (Docent); Paul Plasmans (Begeleider); Martin Quist (Begeleider)
Woeste Journey van de bruidsparen van Herberg de Woeste Hoeve.
Kuip, RB (Ronald) van der (Student)
Een toekomstgericht cateringconcept
Kamphuis, SJ (Sophie) (Student)
Spotless? Perceived Cleanliness in Service Environments
Vos, Martijn; Pruyn, Ad; Mobach, Mark P.; Galetzka, Mirjam; van Hagen, Mark
What moves people
Porciks, Henriks; Prvulović, Dušanka; Wang, Wenjia; Witschge, Tamara (Lectoraat Creative Media For Social Change)
How The End-to-End Customer Experience bridges the relationship between signalling and trust in online shopping.
Cécile Sternel (Student); David Branon (Begeleider)
Customer experience in the luxury retail industry
Mathilde Laporte (Student); Isabel Son (Begeleider)