Understanding what drives deadwood decomposition over time is important to understanding forest carbon dynamics. Using a tailored experimental design in a temperate forest environment, it was found that initially wood characteristics explained the decomposition rate, while subsequently bark characteristics …

This article delves into the acceptance of autonomous driving within society and its implications for the automotive insurance sector. The research encompasses two different studies conducted with meticulous analysis. The first study involves over 600 participants involved with the automotive industry …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

OOS International is a Netherlands-based international offshore service provider for accommodation, ship management and heavy lifting. OOS provides highly qualified construction services within the oil and gas industry. The OOS Tiradentes is a Semi-Submersible Accommodation Vessel (SSAV), which can accommodate …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …

The maker movement is increasingly finding its way into informal and formal educational settings. This chapter welcomes that trend and reflects on the cases in this book through five lenses, whereby informal and formal settings are contrasted. The first lens focuses on the development of a maker identity. …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Data is driving a broad digital transformation in our current society and business world, which in turn drives the demand for data savvy young professionals. Education needs to cater to this surging demand in society and business. Therefore, in this research, we attempt to answer the central research …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …