Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

This chapter discusses ISIL ’ s marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought …

This chapter discusses ISILs marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought by …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

This study is aimed at assessing market linkages and strategies for smallholder farmers in Lume District, Ethiopia. The study primarily aimed at identifying appropriate market linkages and strategies that can be introduced by the Agricultural Extension Directorate (AED) to enable farmers to access higher …

Annapurna dairy producer cooperative limited (ADPCL) is a small dairy cooperative located in Chitwan, Nepal. The cooperative is doing the function of collecting milk from its member farmers, processing the milk into dairy products and finally distributing the products to the market. The problem faced …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

The following bachelor thesis report gives an answer to the main research question, “How could Dutchstar B.V reach their potential customers allowing them to expand the business in the Greater London?” together with the derived sub-questions “What are the characteristics of London´s market?”, “Who are …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …