Being a successful company, especially one small in size, is no longer all about having the best product. Twenty-first century business is more about marketing and communication than it has ever been. The internet has revolutionized the way we think, do business and live. No wonder most companies who …

The advent of the internet as a publicly available service in the 1990s set new standards for communication. With e-mailing and chatting in the picture, the way people talk to each other was revolutionized; within years, it became normal to have a least one personal computer per household in the westernized …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

Since the launch of UCee Station in Utrecht in 2007, the organisation has managed to introduce an innovative, unique and prize winning youth participation project in the Netherlands. The project offers an online media platform that is made by and for local youngsters. The most important communication …

This report was designed to investigate which social media tools are appropriate for Enviu to use to increase its online presence and membership population. Topics that are discussed are: social media i.e. blogs, online social communities, micro blogging, video casting (v-logs) and more. These tools …