The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

De hippische sector ligt al geruime tijd onder vuur, waardoor het imago van de hippische sector wordt verslechterd. Om de paardensport te kunnen behouden moet er wat veranderen vanuit de sector, er moeten meer positieve berichten tegenover de negatieve berichten komen te staan. Zo kan het imago van de …

The objective of this study is to understand the effect of the presence of dieting pills on social media on the mental health, particularly body image and eating disorders, of women between 15 and 24 years old who are living in the Netherlands. The effect on women was chosen to investigate since this …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

Psychologically it is very difficult to give in to inactivity or relaxation after continuously trying to achieve efficiency. For example, if you have driven your car through the busy traffic as economically as possible, it is difficult to relax immediately after arrival. A common response then is to …

Om de groei en ontwikkeling van lectoraten en kenniscentra in Nederland te realiseren stijgt de behoefte om financieringsmogelijkheden te verkennen. Hogescholen en universiteiten ontvangen van het Rijk budget om onderwijs te geven en onderzoek uit te voeren. Deze rijksbijdrage is voor het hbo de grootste …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

This paper presents an exploration into how Northern-based development NGOs might change into digital social entrepreneurs while using the Internet or social media for their ICT for Development (ICT4D) related projects. The research explores the role of the Internet and social media in Northern-based …