In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …

Although an increasing number of nations invest large amounts of money in sport in order to compete against other nations, there is no clear evidence that demonstrates how sports policies can influence international sporting success. This paper provides an overview of important determinants that can …

Book of abstracts of the 14th Annual Congress of the European Association for Sport Management.

A conceptual framework for analysing sports policy factors leading to international sporting success.