In the grocery retail sector a systematic approach of brand portfolio strategy for own label brands has gained relevance in recent times. In this context, brand portfolio strategies can be considered common practice for retailers for brand architectures which should visualise a coordinated approach between …

This blog will give regular updates on my PhD journey.

Draft research proposal; 20 JAN 2013. Preliminary proposal for a 3 (max 4) year research project leading to a PhD. In preparation for the WION workshops on Advanced Purchasing Research and to be worked out in more detail as a PhD research proposal before MAY 2013. The research objective is to find out: …

The IT-monitor gives an overview on the use and implementation of information technology (IT) in general and university hospitals in the Netherlands. Using the questionnaire, earlier applied in Germany and Austria, all Dutch hospitals were requested to participate, of which 20% responded. The results …

A lot of energy in the Port of Rotterdam is getting wasted by power plants or other petrochemical companies. This waste energy can be reused. The assignment of this feasibility study is how a technical design concept of an integrated district heating process is applicable in the Westland. This thesis …

This report was written to provide OMS International (OMS) with online media that would help them generate leads in market segments they were not previously active. OMS is a small business-to-business company that sells Electronic Data Interchange (EDI) systems. EDI systems allow the transmission of …

The contribution of purchasing to the development and growth of small- and medium-sized enterprises (SMEs) and the overall performance of supply chain has been neither rigorously examined nor empirically substantiated. This paper provides empirical evidence on how purchasing variables (relationship, …

Every year I talk to many entrepreneurs about business transfers and acquisitions. Only rarely do they tell me that it was a cinch. Buying or selling a business is complex. For a start, a business should be shipshape from an organizational and administrative perspective, while several legal and fiscal …

This article studies the innovation management of 105 creative SMEs in Flanders and the Netherlands. This region appears to have an innovative climate and stimulating life style, well developed infrastructure and proximity of logistics and suppliers. However, we identified many restricting legislations …

Colorique is a wholesaler in decorative home textiles and accessories for both children and adults. Currently Colorique imports its products from Asia, mainly India. Colorique has become interested in producing in Turkey and requested an explorative research to Turkey. So firstly Colorique itself was …