In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Het is belangrijk om de fysieke prestatie en acute stress te meten van mensen met een fysiek zwaar beroep en (top)sporters. Hiermee wordt voorkomen dat (te) hoge fysieke belasting en stress leiden tot negatieve invloed op de besluitvorming en uiteindelijk kan leiden tot overbelasting. Het Zephyr Bioharness …

Carpal tunnel syndrome (CTS) is the most commonly diagnosed peripheral neuropathy due to entrapment. This syndrome is currently being diagnosed clinically, often confirmed through the use of neural conductivity studies (NCS). Over 25 percent of the cases are still missed using this method, while NCS …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

Poland's veto against the Low Carbon Roadmap 2050 of 9 March 2012 represents the point of departure for this research. The aim was determine the extent to which the Council of Ministers retains veto powers on legislation pertaining to their national energy mix, or whether energy policy is governed by …

Digital books are often being heralded in the media. After all, the sales figures of digital books and e-readers are rising. It is inevitable that the book industry will keep on digitizing, since it facilitates life. However, what will be the long term effect of the digital books on authors, publicists, …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

The monetary system is losing its reliability. Currencies, money, shells or gold where invented to make transactions transparent and secure. It was needed to bridge time and distance, so that we could specialize and overcome scarcity. Because of the free exchange of knowledge on production, distribution …

This thesis is an overview of the market and management for WEEE (waste of electrical and electronic equipment) in Bulgaria. It was executed to answer certain questions to WEEE Forum, which was my internship provider. Chapter 2 analyzes the WEEE market and business developments in Bulgaria. Chapter 2.1 …