Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

In navolging van vele andere universiteiten opent ook Groningen een 'Branch Campus' in het buitenland.

This essay claims that the declared war on drugs has failed, it has caused more harm than good, and that a new approach is necessary. The focus of analysis lays especially on the implemented drug policies of Mexico and the United States. The goal is to point out the flaws of the current policy based …

Author supplied: Abstract How can you provide health clubs with the possibility of offering innovative and differentiating services in an increasingly competitive and rapidly changing environment? This was the issue raised by the Dutch health club industry, which has grown rapidly in recent years. …

Bitcoin is de ultieme fiat currency.

Identifying critical control points in SME purchasing activities.Presentation USE Conference 2015.

De leden van het burgerinitiatief begrijpen het systeem dat ze willen veranderen niet.

Het Platform onderwijs 2032 draait een stokoude plaat af. Wat een intellectuele armoede.

Laat de door Ewald Engelen gepropageerde 'waarheidssprekers' niet alleen zijn anti-kapitalistische 'waarheid' verkondigen.

Presentation 6 October 2015. On Tuesday, 6 October 2015, Wittenborg University did host an event of the Netherlands Institute of Marketing (NIMA) under the theme Building your Brand, from Local to International (taking your brand globally).