A marketing plan for Panera Bread to succeed in the Netherlands
Fleur Krimpenfort (Student); Marlou van Paridon (Begeleider)
Retailing in the 21st Century
Margot Jenezon (Student); L.J. Harris (Begeleider); J. Veldman (Begeleider)
How can YaBand position YCall (a VoIP App) in the Dutch target market?
Lin Jue (Student); Esther Schagen
The influence of values on consumer behaviour
Kostelijk, Erik (Amsib (Cedis))
How will society adopt 3D printing?
Peter Troxler (Lector); Caspar van Woensel
SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Consumer loyalty program implementation for a startup
Taisiq Marchena (Student)
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
JO CADEAU|Een brug tussen de business-to-consumer markt en de business-to-business markt
Marloes Sonnenberg (Student); Mariken Thomasse (Begeleider)