The goal of this research is to investigate if the Spanish public relations market is viable for Fuel PR, and if so to create a step-by-step plan according to which Fuel PR can enter the Spanish market and create a profitable local client base in Spain, in order to create a media connections network …

The transatlantic data transfer between the U.S. and the EU would have been extremely complex and expensive if the European Commission together with the U.S. Department of Commerce had not originated the Safe Harbor agreement in 2000. As recently as the beginning of 2014 the European Parliament, especially …

"How can we create and implement an innovative strategy for our business activities against lower costs, that adds value for customers and opens new markets, while improving our position against our competitors?" The main solution through a management perspective was the Blue Ocean Strategy theory. Main …

In het boek vind je 12 maal een concrete communicatiestrategie uitgewerkt. Dat zijn nieuwe, door de auteur ontwikkelde concepten als de fanstrategie, de ambassadeursstrategie en de WoM-strategie. Ook komen klassiekers aan bod als de positioneringsstrategie en de reputatiestrategie. Er was In Nederland …

Dit plan is geschreven naar aanleiding van een nieuwe samenwerking onder de noemer WE&Friends. Met behulp van verschillende analyses zal er een marketingcommunicatiebeleid geschreven worden. De vraagstelling die hieraan ten grondslag ligt is: 'Hoe kan WE Fashion de juiste middelen in schakelen om ervoor …

In 2007, the Dutch Ministry of the Interior and Kingdom Relations initiated the program 'Veilige Publieke Taak'. It was designed to provide employers with guidelines and solutions for handling aggression and violence towards employees with a public task. One of the most important initiatives of this …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …

This article describes experiences with a qualitative research project into teachers’ learning from innovating their own educational practices. Decades of New Public Management (NPM) in the Netherlands, with its top-down and businesslike approach to areas of public interest, obscured the learning and …

The study is aimed to find out whether it is profitable for a London-based healthcare public relations agency, WCG World, to expand into the Austrian healthcare public relations market.

The concepts of Corporate Social Responsibility and Corporate Community Investment are not clearly defined in literature as of yet. However, considering the recent surge of attention these concepts have gotten, they have become points of interest for the general public, governments, commercial organisation, …