This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

The aim of this article is to consider the practical implications of international collaborative partnerships between and within Higher Education (HE) institutions in terms of the development of an international programme in Special Needs Education as well as its implementation. We look first at the …

2.1 Background and Objective This research explores the Housemothers' vision on care at the Assessment Center of World Hope International, where they provide aftercare for victims of sexual abuse and exploitation. World Hope International, a Christian relief and development organization (founded in the …

Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communication, annual reports and in their actions. The concept of sustainability …

This study seeks to explore the sources of strength giving rice to resilience among older people. Twenty-nine in-depth interviews were conducted with older people who receive long-term community care. The interviews were subjected to a thematic content analysis. The findings suggest that the main sources …

Digital Dreams is a young, ambitious game design and development company with drive and a lot of technical knowledge in it's field. The lack in communication skills has led to a situation where there was no consistency or strategic intent in the communication. In order to bring the company from an infancy …

In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

This research is done in order to create the best strategy for Philips Lighting in the changing markets of recently. The goal is to create opportunities while the European legislation concerning the incandescent light bulbs forces the company to gradually remove all its incandescent lamps. The legislation …

Established in 1993, Transparency International (TI) defines itself as “the global civil society organization leading the fight against corruption, that brings people together in a powerful worldwide coalition to end the devastating impact of corruption on men, women and children around the world”. Its …