The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Following tragic events in the Mediterranean Sea, several actions described in the European Agenda on Migration were put into operation. One of these key actions was the establishment of the EU Action Plan against migrant smuggling in 2015. The main goal of the EU Action Plan is to prevent and counter …

Social Networking Sites (SNSs), such as Facebook, YouTube, Instagram, Snapchat and Twitter are increasingly implemented in voluntary sports clubs (VSCs) as channels for organizational communication. By using SNSs, the sports clubs are, in fact, building virtual, online communities as an extra ‘communication …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in …

A wireless sensor network (WSN) is a network of low-size and low-complexity devices that senses the environment and communicate the gathered data through wireless channels. The sensors sense the environment, and send data to a control unit for processing and decisions. The data is forwarded via multiple …

Presentation for logistics professionals (industry and government) on the factors that drive firms' decisions on distribution channel layout and distribution centre locations.

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …