Customer journey
Patricia Harris (Onderzoeker); Harald Pol (Onderzoeker); Gerrita van der Veen (Lector)
Analysis of Peruvian cocoa opportunities in Benelux and Scandinavia
Nadia Sanchez Patazca (Student); Sarah de Bakker (Docent); Monica Pascual (Begeleider)
Spot-on creativity: creativity biases and their differential effects on consumer responses in (non-)real-time marketing
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; G. van Noort
Successful implementation of self-management health innovations
Wilke van Beest (Lid Lectoraat); Wouter Boon (Onderzoeker); Ellen H. M. Moors (Onderzoeker); Gerrita van der Veen (Lector); Harald Pol (Onderzoeker); Daan Andriessen (Lector)
Beoordelen en ontwikkelen 2.0
Thom Roodvoets (Student); Beatriz Roman Garcia (Begeleider)
Effects of app pricing structures on product evaluations
Wolkenfelt, Marcus Renatus Johannes; Situmeang, Frederik Bungaran Ishak (Faculteit Business En Economie)
Co-creating fashion spaces
Anja Overdiek (Lid Lectoraat)
Digitaliseren met hoofd en hart - interview
L.M. Willemsen
How to make Kruidvat’s website more attractive to customers
Alissa Cao (Student); Titus van der Spek (Begeleider)
Facebook Marketing Intelligence
Effing, R. (Robin) (Lector); Groothuis, D. (Daan) (Student); Spil, T.A.M. (Ton) (Teacher)