In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

More and more people suffer from age-related eye conditions, e.g. Macular Degeneration. One of the problems experienced by these people is navigation. A strategy shown by many juvenile visually impaired persons (VIPs) is using auditory information for navigation. Therefore, it is important to train age-related …

Cloud computing is one of the latest ICT innovations, offering many advantages and leading to the digital transformation of private and public organizations. Despite the advantages, initiatives for cloud computing adoption in public administration are in early stage and relatively slow, comparing to …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

© 2014 Springer Science+Business Media New York Video is increasingly used as an instructional tool. It is therefore becoming more important to improve learning of students from video. We investigated whether student learning effects are influenced through an instruction about other viewing behaviours, …

PURPOSE: The early detection of a decline in daily functioning of independently living older people can aid health care professionals in providing preventive interventions. To monitor daily activity patterns and, thereby detect a decline in daily functioning, new technologies, such as sensors can be …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

The financial advisory industry is constantly changing (KPMG International, 2013; Ernst & Young LLP., 2015; PWC, 2012; Seetharaman, 2015), therefore, there are a number of challenges that will require the attention of advisers in order to provide clients with the best financial advice. As Financial Service …

Doel van het SPEACH project is via docenten lichamelijke opvoeding en sportcoaches (MBO, HBO en Master niveau) gezondheidsbevorderende sport en lichamelijke activiteit (HEPA) bij kinderen en jongeren te stimuleren. Om dit te bereiken worden studiemodules ontwikkeld voor en met medewerking van huidige …