Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Professional practice
Shahrukh Ashruf (Onderzoeker); Daniel van der Plaats (Onderzoeker); Hani Al-Ers (Docent); Aleksandra Malinowska; Xiao Peng (Docent)
The impact of multiple value creation on management control systems
E.J. Willekes (Lid Lectoraat); Jan Jonker; Koos Wagensveld
Balancing the social and financial sides of the coin
Julie-Marthe Lehman (Lid Lectoraat)
An effective Ocean Bottle’s web design to engage European millennials
Lysaifeni Wout (Student); Agota Szabo (Begeleider)
Establishing a sustainable reputation for Bosch in the Bulgarian Market
Petra Valkova (Student)
An Employer Branding Strategy to increase Brand Awareness of a Finance Employer among its Target Audience
Lennart Helder (Student)
The road to customer loyalty at thegreenlabels
Klára Nentvichová (Student)
Portrait of a scientist
Reinekke Lengelle (Onderzoeker)
Investigation on what the preferred marketing strategy is to attract the German tourist
Philip Leutscher (Student); Maurice Chia (Begeleider)