Videoverslag van Train de Trainer, een professionaliseringsprogramma met als onderwerp 'Strategisch en conceptueel denken' ontwikkeld door Jaap van der Grinten (projectleider) en Helma Weijnand-Schut van Hogeschool Inholland. In dit internationaal georiënteerde programma, participeerden docenten van …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

While the notion of autarky is often contested in terms of feasibility and desirability, art and design projects that deal with autarky seem to highlight the positive socio-cultural and ecological effects of autarkic living. This paper will discuss three notable media artworks that highlight these positive …

In this publication you will find:Hosting the hybrid cityThis is a text in which Hermen Maat and Karen Lancel provide insights into the meaning of the word ‘role’ and into the position of the role of the ‘host’ in their own artistic practice. Their artistic research into this role was the starting point …

Hoofdstuk in wetenschappelijke boekeditie van internationaal vakblad Avant Garde Critical Studies

This multi-volume reference work provides a state-of-the-art survey of the burgeoning field of museum studies. Showcasing the best of theory, practice, history, controversies, and the ways technology impacts the way we view, think about, and institultionalize objects, The International Handbooks of Museum …

In today’s technological world, human intertwinement with the rest of nature hasbeen severely diminished. In our digital culture, many people hardly have any direct experience of and sense of connection with “the real” of the natural world. The author assumes that when we want to find ways to mend this …

De stichting Mad emergent art center (MadLab) is een vrijwilligersorganisatie die zich inzet voor het combineren van kunst en techniek om vooruitstrevende projecten neer te zetten. Een van de nieuwste ondernemingen van de stichting is het Open Data Platform Eindhoven: Open Eindhoven, dat zich focust …