Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

ackground and aim – Driven by new technologies and societal challenges, future proof facility managers must enable sustainable housing by combining bricks and bytes into future-proof business support and workplace concepts. The Hague University of Applied Sciences (THUAS) acknowledges the urgency of …

This method paper presents a template solution for text mining of scientific literature using the R tm package. Literature to be analyzed can be collected manually or automatically using the code provided with this paper. Once the literature is collected, the three steps for conducting text mining can …

It is expected that future transportation technologies will positively impact how passengers travel to their destinations. Europe aims to integrate air transport into the overall multimodal transport network to provide better service to passengers, while reducing travel time and making the network more …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Strategy, the link between mission and operational plans to improve an institution’s performance, is a critical element to the future success of higher education (HE). Hoshin Kanri (HK), the application of Lean principles and practices to strategy development, deployment, and management, is a systematic …

This paper presents data-driven insights from a case study that was carried out in an University EV charging plaza where EV charging demand is met with the combination of the University campus grid and installed solar capacity. First, we assessed the plaza dependency on the grid for meeting EV charging …

The following paper presents a methodology we developed for addressing the case of a multi-modal network to be implemented in the future. The methodology is based on a simulation approach and presents some characteristics that make a challenge to be verified and validated. To overcome this limitation, …

This paper presents a Decision Support System (DSS) that helps companies with corporate reputation (CR) estimates of their respective brands by collecting provided feedbacks on their products and services and deriving state-of-the-art key performance indicators. A Sentiment Analysis Engine (SAE) is at …

This work explores the potential of doing collaborative data physicalization for discussing (un)sustainable practices. For this purpose, it draws on experiences from several data physicalization workshops during the period of 2018-2022, conducted in Amsterdam, The Netherlands, which were available to …