This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

We examine how a multi-stakeholder collaboration (MSC) in the emergent issue field of circular textiles in The Netherlands gains legitimacy as field coordinator. Drawing on our preliminary findings from rich, qualitative data, we present a process model that highlights three objects of legitimacy – the …

Afsluitende presentatie van de Business Booster 2022.

When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

Het doel van deze studie was om meer inzicht te krijgen in de manier waarop mensen informatie verwerken na het zien van constructief nieuws. In dit kader werd een experiment (N = 575, 18 – 90 jaar) uitgevoerd om te onderzoeken hoe constructieve, in vergelijking met niet-constructieve, nieuwsverslaggeving …

On 12 November 2021, the European Commission (‘EC’) published a consultation document on strengthening the quality of corporate reporting and its enforcement by addressing shortcomings in the underlying ecosystem. The duties of this EC initiative include examining the role that internal controls can …

The European Commission aims for a full circular economy (CE), an economy that aims to reuse all resources in 2050. CE is a promising way to increase welfare and wellbeing while decreasing environmental footprints. Industrial symbiosis, in which companies exchange residuals for resource efficiency, is …

Unitron is een sterk groeiende organisatie. Het heeft vier grote omzetstromen, namelijk; Ontwikkeling, CE (certificering), Design Transfer en Productie. De werkwijze die Unitron nu heeft, geeft geen inzicht in de kosten en resultaten per omzetstroom. Door een voorgaand onderzoek naar Lean accounting …