Stakeholders and in particular customers are an important source for business model innovation. Especially for sustainable business models, stakeholder integration may radically change the business logic and help to revise the business model. In this process cognition plays a central role, challenging …

Vanuit het project Step on the grass dat extern gefinancierd is door SIA is met partijen HempFlax en Donkergroen een prototype festivalgras ontwikkeld dat het gras bij festivals beschermt en de bodem verrijkt.

The goal of this paper is to present the emergence of a new cooperative model for sustainable regional development through social enterprise, rooted in a historical context of societal change in the Netherlands. Our case study is the Gebiedscoöperatie Westerkwartier (GCW), a large-scale area and integrated …

Obesity has become a major societal problem worldwide [1][2]. The main reason for severe overweight is excessive intake of energy, in relation to the individual needs of a human body. Obesity is associated with poor eating habits and/or a sedentary lifestyle. A significant part of the obese population …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The purpose of this paper is to study the relationship between changes in relative influence between marketing and R&D and new product performance (NPP). The aim is to theorize and test whether relative influence changes are beneficial for NPP. Design/methodology/approach An international survey was …

Sustainable consumption is interlinked with sustainable production. This chapter will introduce the closed-loop production, the circular economy, the steady state economy, and Cradle to Cradle (C2C) models of production. It will reflect on the key blockages to a meaningful sustainable production and …

Through the commodification of nature, the framing of the environment as a ‘natural resource’ or ‘ecosystem service’ has become increasingly prominent in international environmental governance. The economic capture approach is promoted by international organizations such as the United Nations Environmental …

“To provide insight in the needs of (non-educational) organizations regarding innovation, identify the differences between these needs and the needs of schools regarding innovation, and develop a prototype (first model of how a product or service looks and works) for services that Consilience can provide …