Macaw Assistant Bot
Martijn van Oudenhove (Student); Kadir Kuru
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
Making animal welfare matter: Positioning animal welfare as personally relevant
Lenka van Riemsdijk (Lid Lectoraat)
International Digital Brand Campaigns – How to plan, deliver, optimize and track an international brand campaigns using digital channels in multiple markets
Bakker, Diederich; Beynon, Dan; Bean, Dom
Modellen voor marketing-insights
A. Cox (Lid Lectoraat); Erik de Kort; Norbert Scholl
De reis door het Rijk van Koning Klant
Harald Pol (Lid Lectoraat)
Positioning Strategies for Animal-Friendly Products: A Social Dilemma Approach
Lenka van Riemsdijk (Onderzoeker); Paul T. M. Ingenbleek (Onderzoeker); Gerrita van der Veen (Lector); Hans C. M. van Trijp (Onderzoeker)
Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms
Situmeang, Frederik (Faculteit Business En Economie); Loke, Rob (Faculteit Business En Economie); de Boer, Nelleke; de Boer, Danielle; Hammoudi, Slimane; Quix, Christoph; Bernardino, Jorge
Marketingstrategie
Ronald Voorn (Lid Lectoraat)