Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …

BackgroundWorldwide healthcare systems insist a patient centred, integrated, approach, which improves clinical outcomes, quality of life, patient satisfaction, effectiveness, and efficiency. In the Netherlands, Integrated care (IC) centres arise, but literature does not attend Facility Managements (FM) …

Although HC Barcol-Air is already an international player in the market for air distribution products, the export manager wants the export department to grow more and as such, contract more projects overseas. Realizing this growth means that the company wants to know how to profile itself better amongst …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

Author supplied: Within the Netherlands the interest for sustainability is slowly growing. However, most organizations are still lagging behind in implementing sustainability as part of their strategy and in developing performance indicators to track their progress; not only in profit organizations …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

The main objective of this study was to explore the online tools and techniques that independent documentary makers can use to make their productions more interactive and engaging. The research was conducted with an international documentary audience and international documentary producers in mind, and …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …