Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …

Commissioned by IQ Leads this research report is written for Hipperz. Hipperz is a webshop that operates in the online market of the bag/suitcase industry. IQ Leads is responsible for Hipperz's marketing. This research examines the wishes and needs of the target group, compared to purchasing the assortment …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

A rise in global population and welfare is depleting the earth’s resources and challenging the current predominantly linear economy, following a take-make-waste pattern, calling upon a shift towards a more circular economy (Bastein and Willems, 2019; Ellen MacArthur Foundation, 2013; Lüdeke-Freund et …

Kleine winkeliers hebben het moeiljk door de concurrentie van online-winkels, merken die (on- en oline) direct aan de consument verkopen, en grote ketens. Aan de hand van de vjf vuistregels voor ondernemendheid uit de ‘efectuation’-theorie voor ondernemerschap is onderzocht welke ondernemende kwaliteiten …

Virtual communities are online spaces with potential of integration of (member-generated) content and conversations [7,8]. In our research project we are interested in the adoption and building of virtual communities in organized sports, that is to say in the voluntary sports clubs (VSCs) in the Netherlands. …

This chapter begins with an exploratory approach to understanding how online branded video results in positive impressions among viewers. Scholars have examined the characteristics of videos that contribute to their appeal. Separate strands of literature have identified social practices and emotions …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

Het doel van dit onderzoek is geweest om te onderzoeken op welke wijze een Nederlands adviesbedrijf gericht op online marketing in de hippische sector het meest succesvol toe kan treden tot de Belgische markt. Om een antwoord te kunnen geven op de hoofdvraag zijn er vijf verschillende deelvragen opgesteld. …