In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

The purpose of this study was to provide insight into the interplay between student perceptions of competence-based assessment and student self-efficacy, and how this influences student learning outcomes. Results reveal that student perceptions of the form authenticity aspect and the quality feedback …

The dissertation at hand is embedded in the context of the 2014 European elections that have brought to light a strong Eurosceptic sentiment throughout Europe. It picks up on the intention to create a new Eurosceptic group in the European Parliament as brought forward by right-wing populists Geert Wilders …

De onderhandelingen tussen de EU en de VS (Transatlantic Trade and Investment Partnership - TTIP) begonnen in 2013. Ze hebben als doel het slechten van handelsbarrières en het harmoniseren en standaardiseren van voorschriften. In de thesis wordt onderzocht, in hoeverre de regelgeving in de EU op het …

This article explores the perceptions of development through metaphor use by students of International Business Management Studies at The Hague University. Students’ reflections upon the concepts of nature and development before and after educational intervention are examined through discourse analysis …

Marine litter is cited by UNEP as “Any persistent, manufactured or processed solid material discarded, disposed of, or abandoned in the marine and coastal environment”, and includes metal, glass, paper, cardboard, processed wood, cloth and plastic. This report focuses mainly on the plastic fraction of …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

In its past, terrorism has evolved from old terrorism into new, even more catastrophic terrorism. Today, hundreds or even thousands of people can become victim from one moment to the other, through which the fear for terrorist attacks has increased a lot lately. Next to that, Europe has become much more …

This thesis explores the teachings and practices of miracles according to the leadership of two Dutch Classical Pentecostal churches and two African Initiated Pentecostal churches in Amsterdam South-East. Dutch Classical Pentecostals lay emphasis on direct personal experience of God through the baptism …