Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …

This report contains an internal and external analysis of Brand New Day. The goal of the report is to see which improvements Brand New Day has to conduct to reach their marketing objective of 2013. By analysing the internal and external factors recommendations will be made to reach the marketing objective …

IKEA stores around the world are part of the IKEA franchise, the franchisor of which is called Inter IKEA Systems B.V. All IKEA stores need to fulfill mandatory requirements set up by Inter IKEA Systems B.V., such as which services to offer customers, one of these mandatory services is the picking with …

How a company can reduce customer defection by changing its strategy and increasing customer intimacy. This means having a better company/customer relationship and building customer loyalty.

Agile supporters claimed that Agile was possible to provide better software quality with higher customer satisfaction compared to traditional methods. This claim has made a big impact on the software development world. It was becoming a subject of debate among software practitioners for years. Some of …

Purpose In recent years, the effects of the physical environment on the healing process and well-being has proved to be increasingly relevant for the patient, family, carers (PFC), and staff. Moreover, it is a growing concern among health care providers, environmental psychologist, consultants, qualified …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

For IT services companies, delivering high quality IT services is of eminent importance. IT service quality drives customer satisfaction, which in its turn drives firm performance. It is this link that is addressed in this paper: How can the performance of customer service delivery teams be improved, …