Regional news media are facing tough times, as they lose readers and advertisers rapidly. In The Netherlands, circulation decreased from 2.7 million in 1990 to 1.8 million in 2010, household penetration declined from 47 percent to 25 percent, and the number of titles went down from 35 to 18 in the …

This graduation assignment is about tourism industry in Ecommerce. During the internship I have to define customer segments in order to optimize the product placement on the website of this tourism brand Neckermann. This report provides all the activities done during the internship. Readers can find …

Freedom of speech, plurality and self-regulation characterize the Dutch media system. With fading political parallelism, strong public service broadcasting and a fair level of professionalization the Dutch media system fits the model of Democratic Corporatist media system. Continuous debates on journalistic …

Cost price efficiency is key in competing in the modern horticultural industry. Over the past four years I came to realize that bulb cultivation and the cultivation of bulb flowers is accompanied by major risks, as it is difficult to fine tune the product’s quality. Seasonal influences affect bulb growth, …

New electronic tablet devices are often referred to as either saviours of newspapers or killers of traditional print media. These crude statements are based on a naive concept of media substitution and an overestimation of the actual use of new media for news consumption. It is much more likely that …

Met het oog op het beoordelen van welke marketingstrategie het meest van toepassing is op De Paardenkrant en Bit en om uit te zoeken of er onder de abonnees en lezers van de Paardenkrant en Bit interesse bestaat voor een (nieuw) product of dienst met informatieve en /of educatieve doeleinden, is er een …

Een hernieuwd onderzoek is uitgevoerd onder abonnees en lezers van De Paardenkrant en het tijdschrift Bit naar de kenmerken, het leesgedrag en de mate van tevredenheid van beide groepen. De gegevens zijn verzameld om te beoordelen welke marketingstrategie het meest van toepassing is op De Paardenkrant …

The LICTO research group of Windesheim university of applied sciences (www.licto.nl) regularly executes a technology scan. The purpose of a technology scan is to assess current technologies' capabilities to support education and research. This technology scan is characterized by a low-profile approach …

The developments in the field of media, technology and business models are going faster and ensure that the publisher can choose from a wide range of publish possibilities. As well private as in practice the consumer changes its search-, read- and buying motive. Companies within but also outside the …