This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Despite the finding that involvement in activities is one of the most important needs of residents with dementia living in care homes, care facilities struggle to fulfill this need. Over the years, various factors are suggested which may contribute to or disable activity provision in dementia care homes. …

Students differ in their learning preferences. Research (Mooij & Fettelaar, 2010) shows that talented students will lower their ambitions and seek out new ambitions outside education when not being challenged within education. When students are more intrinsically motivated this improves their well-being …

Although digital technologies promised a renaissance in the publishing industries, publishers still struggle with digital innovations and try to hold on to traditional workflows, production, form and business models. How can we open-up this top-down mode of communication? In this episode we discuss the …

Nederland kampt met een vluchtelingencrisis. Veel leerkrachten in het basisonderwijs weten niet goed hoe zij de vluchtelingen die in hun klassen worden ondergebracht het beste les kunnen geven zodat ze zo snel mogelijk integregen in de samenleving. Binnen dit onderzoek wordt onderzocht hoe leerkrachten …

This chapter discusses a prime example of Western strategic communication in the final decades of the Cold War, i.e., the promotion and protection of human rights. Western human rights promotion was part of the ideological struggle between the two blocs and contributed to weakening Moscows hold over …

This paper aims to find opportunities in a new medium that could support treatment for eating disorder (ED) patients. This research is based on the study of previous scholars, expert interviews, a focus group workshop (part of an iterative design process) and cognitive mapping method. Major findings …

Martijn de Waal is a senior researcher at the lectorate of Play and Civic Media and a member of the Citizen Data Lab at the Amsterdam University of Applied Sciences. Het is the author of The City as Interface. How Digital Media Are Changing the City (2014), and the project leader of The Hackable City …

The experiences of beginning and experienced teachers in parent teacher contact Beginning teachers struggle during their first years, which is shown in the number of beginning teachers that leave the profession. 25 percent leaves within five years. This is worrying, as there is a lack of teachers. Beginning …

In the last decades, citizen initiatives have become more important for neighbourhood development. This applies as well to sustaining urban green and the (temporary) development of urban food gardening and small parks. Development through citizen initiatives is not a straight-forward task for planners …