This graduation thesis is conducted for the International Food Business study at Aeres University of Applied Science (Dronten, NL) and Dalhousie University (Truro, CA). It investigates the German and Dutch non-alcoholic beer market.Over the recent years, the non-alcoholic beer market has been gaining …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …