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Zocht je misschien: arianne?

What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?

Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

2015ICT & Media; …Bachelor

Should Trendy Speelgoed enter the German market with an online store?

Nino Silic (Student); Adrienne H.M.H. Kapiteijn (Begeleider)

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

2014ICT & Media; …Bachelor

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What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?

Should Trendy Speelgoed enter the German market with an online store?

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