Purpose communicatie: consistent en met commitment
K. Mazerant-Dubois; K.S. Klaassen; S.B.T. Smit; L.M. Willemsen; C. Noordegraaf; C. Burgers
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; E.J. van Schooten; G. van Noort
Zorgt communicatie over maatschappelijke ambities ervoor dat consumenten overstappen naar je merk?
K. Mazerant-Dubois
Robomorphism: examining the effects of telepresence robots on between-student cooperation
A. Schouten; K. Mazerant-Dubois; T.C. Portegies; I. Withuis; L.M. Willemsen
Humor + actualiteit = succesvol inhaken
K. Mazerant-Dubois
Spot-on creativity: creativity biases and their differential effects on consumer responses in (non-)real-time marketing
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; G. van Noort
Artificial intelligence in social media
K. Mazerant-Dubois
Hoe creëer je engagement voor jouw social media content?
K. Mazerant-Dubois
Entrancing ourselves with YouTube: emotion-producing practices amplify the impact of branded video
G. De Blasio; K. Mazerant-Dubois; B. Scharlott
Socratic dialogue as a method for moral inquiry in HCI
M. Harbers (Lector); K. Mazerant-Dubois (Onderzoeker); Jan Ewout Ruiter; Rudolf Kampers