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What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?

Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

2015ICT & Media; …Bachelor

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What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?

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