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This report contains market research, an internal/external analysis, distribution analysis and a marketing mix for the company Allergan and its product Latisse eyelash enhancer. Allergan is a specialty pharmaceutical company specialized in the development of products with aesthetical and medical solutions. …

Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …

Based on the background of global financial crisis, several companies were affected in the year 2008 and 2009. Not only some small companies but also many big companies experienced a downsize and had to recombine, such as General Motors Corporation, Freddie Mac, Merrill Lynch, Lehman Brothers Holdings …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Environmental threats and scarcity of energy resources have become major issues of the 21st century. Therefore, the call for energy efficiency emerged as a valuable solution to these challenges. With the popularization of the ideas of energy efficiency, a new market was formed- the market of energy efficiency …