This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

The care sector in the Netherlands is currently in a difficult position. From 2015 on, the law 'Long-term care' will be reformed, the law 'Separation living and care' is implemented and local authorities need to take over the responsibilities for the care of its inhabitants. This causes a lot of shifts …

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This final project assesses the supervision and guidance provided by Smiling Faces in order to achieve the best possible fulfillment of the duty to care. The main question that will be answered in this final project is: how could Smiling Faces improve its position in the au pair business by achieving …

Environmental threats and scarcity of energy resources have become major issues of the 21st century. Therefore, the call for energy efficiency emerged as a valuable solution to these challenges. With the popularization of the ideas of energy efficiency, a new market was formed- the market of energy efficiency …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

Aruba Aloe is looking to expand their sales out of the Americas and is looking at other markets. This research paper will make a case for the Netherlands as the market of choice and at the same time give the company insight as to what they can expect. First off, the basic information of the company is …